In the digital realm, it is hard to make your business stand out from the herd and make money. But, you can still achieve this if you include a newsletter in your marketing campaign. Choosing a reputed email template design company can render an attractive newsletter that will please the readers to buy your products and services.
A newsletter is helpful in taking the business to new heights. It is a strong marketing tool that you can deploy for maintaining an ongoing connection with your prospective and existing customers. Most importantly, it is cost-effective and offers a repeat income to the business.
As per the survey, it has been found that 81% of SMBs depend on email for customer acquisition and retention.
By using a newsletter, you can source out more material sales. This is because email marketing is considered an effective option when it comes to selling products and services. When a consumer reads your newsletter, you have the best chance to explain your products and their benefits which helps to establish a connection with them. People get attracted to discounts and offers easily so if you provide those then they will take no time to initiate a purchase.
Now, let’s check out how a newsletter can boost your revenue. Just take a look:
1. Increases Website Traffic
If you want more traffic to your site, then having a newsletter will serve best in this context. You have to create an inviting template that encourages customers to come to your website, browse through your products and services, and initiate a purchase. Just make sure that you target your potential audience and add a strong call to action button in your newsletter design that compels them to buy.
2. Repeat Advertising Increases Sales
As per the study, it is believed that the consumer is exposed to a product multiple times before he/she decides to purchase it. With a newsletter, it is easy to keep your business in customer’s minds for long, helping you to maintain a relationship with existing customers, and reaching out to new ones.
According to Nielsen Norman Group, it is revealed that newsletters are useful in building a powerful bond between the business and the readers rather than a website.
3. Affordable & Competitive
With a newsletter, you don’t have the need to spend on postage and printing. Once you get your hands on the established format, you can stay one step ahead of your competitors with this low-cost marketing tactic. And, if they don’t have a better template than you, then your brand can stand out even more. This will motivate readers to choose your brand over others.
If you truly depict your personality, then clients will not see you as a business owner, but as a pal. People find newsletter informative rather than advertisement and due to your expert guidance, they will consider you as a professional which will enhance business credibility and boost your brand’s image and sales as well.
4. Newsletters Increase Referrals
The customers who feel connected with a brand are more likely to make a purchase. Plus, they will pass copies of your newsletter to others as well. If you provide a link to your website within your email content, then it will boost your online traffic.
You can even provide printed versions of the newsletter in your waiting room and for increasing networking at trade shows and events. This will raise the interest of the customers to subscribe online. This has proved more effective than a business card, flyer, or brochure to promote any brand; people will hang onto something which they find useful and will show it in their circle as well.
5. Build Relationships & Loyalty
The majority of the marketers are utilizing email marketing as a one-way channel. It is an ideal way to establish a dialogue with the readers. You can ask for their feedback and listen to their needs. For instance, you can provide a link to the questionnaire within your newsletter. This will aid you in fetching information about the customer’s needs and preferences.
Wrapping up
Undeniably, newsletters are useful in nurturing relationships with existing customers. You can present your products and services in the best light with the help of an informative newsletter.
If you want to get your hands on an alluring email template HTML design, then you can totally rely on CSSChopper for this purpose. And, guess what? We are providing an amazing offer where you can get 2 email templates compatible with MailChimp in the price of one. Contact us today!
