The holiday season is coming. It would be great if you make your eCommerce store ready for this blissful time of the year. But, it requires a great deal of preparation to make it prepared for the holiday rush. Whether it is the server that is supporting your site, the on-site search technology that you are deploying, the keywords that you are targeting while holidays all need to be in perfect shape to attain maximum business profits.
Optimizing your website for the holiday season is an important thing to do. For this, you need help from eCommerce website development company and you can follow the below-mentioned tips.
1. Advertising
You can create highly effective ad campaigns that reflect the best discounts and offers that are running on your online store. Also, you should focus on using holiday-related keywords in all the content that you post.
2. Offer free goodies
You should try to couple of your holiday-specific products with free goodies. Ideally, this is the right way to increase your customer loyalty towards your eCommerce store. The customers will surely make a purchase from your store if you give them free goodies along with their order.
3. Provide free shipping
The shoppers simply hate paying for shipping charges on their orders. If your budget allows it, you can offer free shipping during the holiday season. If that is not possible for you, then you can consider providing shipping discounts on a particular volume of purchase. There are many eCommerce giants like Flipkart, Amazon, etc which are offering free shipping to their customers and getting higher business profits.
4. Make your website mobile-optimized
The mobile has become important for the eCommerce market. When it comes to the holiday season, it becomes even more essential- the maximum sale comes through mobile devices. So, you should make your site responsive to the mobile platform. For this, you can make the navigation menu simple, integration of digital wallets, etc.
5. Make site speed a priority
The online retailers stress mainly on the website’s design that includes big and appealing graphics, page looks, etc. But, the problem is that all those heavy images and interactive elements slow down the site’s speed. You should always add light-weight graphics that do not hamper the speed of your online portal.
6. Track your progress
Now, you are well-versed with the things that are required to make your website ready for the holiday season. But, the last and the most important thing that is left is tracking the progress of your website. For this purpose, you can set up Google Analytics on your website for monitoring the traffic and evaluating the success of your promotional campaigns. By tracking your progress this year, you will get your hands on the information on important data that you can utilize next year to make a more informed decision.
7. Secure your website
As the holiday season arrives, there are great chances of DDoS attacks. Plus, the site outages are bad and they become worse during high traffic and transaction days. You should ensure the fact that your site should distinguish between new visitors and actual malicious calls that are being done to the website. You will require a proper response in place such as getting a system like Cloudflare for blocking the bad calls.
So, these are some useful tips that you should apply to your eCommerce store. If you effectively utilize all the above information, then you can certainly improve your sales performance.
Final Words
Over time, you have to create your own practices and figure out what works well with your audience. You should never fear to do experiments as this can help in finding out the best strategies for your business.
